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Corporate Social Advocacy On The Blm Movement: A Content Analysis Of Corporate Responses Via Instagram, Oromidayo Racheal Tunji-Ajayi Aug 2021

Corporate Social Advocacy On The Blm Movement: A Content Analysis Of Corporate Responses Via Instagram, Oromidayo Racheal Tunji-Ajayi

Electronic Theses and Dissertations

Black Lives Matter (BLM) has been a concern in the US since 2013, thereby becoming an increasing interest. Several US corporations’ attention has been drawn to BLM due to its radical strategy on social media to facilitate engagements. Research shows that a company's engagement in activism by taking a stance on socio-political issues often records growth. Also, scholars have focused on corporate responses to BLM through the lenses of the implications or intentions of the brand’s engagement. This study, however, analyzes 236 corporate Instagram BLM posts through the lenses of the attributes of their responses. It is assumed that brand …


Black Lives Matter? Public Accounts Of Police Officers' Use Of Lethal Force, Akiv Dawson Jan 2016

Black Lives Matter? Public Accounts Of Police Officers' Use Of Lethal Force, Akiv Dawson

Electronic Theses and Dissertations

The purpose of this qualitative study is to examine the manner in which, police application of lethal force is accounted for in the public sphere. The study examines opinion editorials from the New York Times, Washington Post, Contra Costa Times, Pittsburgh Post-Gazette, and the Salt Lake Tribune. The study applies Altheide’s methodology of ethnographic content analysis to opinion editorials written between July 2014 and September 2015 about three specific cases involving the death of an African American male due to police use of lethal force. Each editorial was loaded into an NVIVO 10 project and coded line by line. This …