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Corporate Social Advocacy On The Blm Movement: A Content Analysis Of Corporate Responses Via Instagram, Oromidayo Racheal Tunji-Ajayi Aug 2021

Corporate Social Advocacy On The Blm Movement: A Content Analysis Of Corporate Responses Via Instagram, Oromidayo Racheal Tunji-Ajayi

Electronic Theses and Dissertations

Black Lives Matter (BLM) has been a concern in the US since 2013, thereby becoming an increasing interest. Several US corporations’ attention has been drawn to BLM due to its radical strategy on social media to facilitate engagements. Research shows that a company's engagement in activism by taking a stance on socio-political issues often records growth. Also, scholars have focused on corporate responses to BLM through the lenses of the implications or intentions of the brand’s engagement. This study, however, analyzes 236 corporate Instagram BLM posts through the lenses of the attributes of their responses. It is assumed that brand …


Black Men Wanted: An Instrumental Case Study Exploring The Situational Factors Related To The Retention Of African American Male High School Teachers., Christopher Kevin Flores May 2021

Black Men Wanted: An Instrumental Case Study Exploring The Situational Factors Related To The Retention Of African American Male High School Teachers., Christopher Kevin Flores

Electronic Theses and Dissertations

As the nation’s high school student population becomes increasingly diverse, the declining number of minority teachers, particularly African American male teachers is becoming an area of concern. This instrumental case study of African American male high school teachers in the Fayette County Public School system in Lexington, Kentucky sought to identify the motivations for teaching, the barriers prior to and during teaching, as well as the roles these individuals are asked to fulfill in their schools. Using purposeful sampling, 10 individuals participated in semi-structured interviews aimed at providing insight to the three research questions related to motivations, barriers, and roles. …