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The Effects Of Emotion And Message Framing On College Binge Drinking, Monica Broughton
The Effects Of Emotion And Message Framing On College Binge Drinking, Monica Broughton
Psychology Student Scholarship
The purpose of this study was to find an effective way of portraying binge drinking information to college students, hopefully changing their drinking behavior. A 2(Loss vs. Gain frame) X 2(Anger vs. Fearful prime) X 2(Time 1 vs. Time 2 Alcohol Consumption) was used to assess change in participants' alcohol intake. It was hypothesized that the fearful/loss condition as well as the anger/gain condition would be the most effective in decreasing participants' alcohol consumption.