Gender and Sexuality Commons^™

What Really Matters: A Triangular Study Of Gender Roles And Standards Of Beauty In Cameroon Through The Lens Of Television Advertisements, Deborwah Faulk

Independent Study Project (ISP) Collection

Mass media increasingly has become a powerful force around the world. It is impactful and useful in its various forms such as film, books, newspapers, magazines, television and visual and audio music. However even in its informative, educational, communicative, and entertaining character, the media also has the propensity to mirror larger societal practices, perceptions, thoughts, and opinions pertaining to social dynamics encountered within society. Thus social constructs of gender, race, class and other identity characteristics are exemplified and amplified through media forms. Such realities found in the media have the propensity to be socially dangerous in that it can shape …