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Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal
Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal
West Chester University Master’s Theses
Proposed regulations for alcohol advertising prevent beverage companies from targeting people under the legal drinking age. However, similar regulations for alcohol alternative beverages are less explored, which could allow alcohol alternative products to create awareness for alcoholic beverages among youth. Alcohol alternatives beverages, including no-alcohol and low-alcohol products, are increasing in popularity and can function as compliments to alcoholic products to decrease the total alcohol volume consumed or as substitutes for alcoholic products. Framing theory can be operationalized through the Content Appealing to Youth Index, an index of content elements found in research literature to be appealing to youth, to …
Biographical Availability In The Climate Movement, Nicole Cortes
Biographical Availability In The Climate Movement, Nicole Cortes
Capstone Projects and Master's Theses
The focus of this study was to understand how social movements against climate change include or engage with the age demographics. This study is a qualitative analysis by observing Monterey and Santa Cruz climate events and interviewing activists from local organizations. The individuals who participated in this study have shared their experience being involved in the climate organizations as well as their perception of the climate movement’s impact. This research has been conducted to theorize and understand how youth climate movement frames the presentation of age and how that compares to the actual capacity of age in the movement. As …