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Public Perceptions Of The American Red Cross In The Heartland Chapter's Service, Center For Public Affairs Research (Cpar)

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The Center for Applied Urban Research conducted a telephone survey in December 1986, to learn more about general public perceptions of the American Red Cross in the Heartland Chapter's service area. This report presents the results of the survey, and provides an information base which can be used to assist the Heartland Chapter in its organizational planning and decision-making efforts.