Demography, Population, and Ecology Commons^™

An Experimental Test Of The Effects Of Survey Sponsorship On Internet And Mail Survey Response, Michelle L. Edwards, Don A. Dillman, Jolene D. Smyth

Bureau of Sociological Research: Faculty Publications

Survey researchers have typically assumed that university sponsorship consistently increases response rates and reduces nonresponse error across different populations, but they have not tested the effects of utilizing different university sponsors to collect data from the same population. In addition, scholars have not examined how these effects differ for mixed-mode (web and mail) or mail-only data collection. To explore these questions, we conducted an experiment in spring 2012 with an address-based sample of residents from two states (Washington and Nebraska), using two university sponsors (Washington State University and the University of Nebraska–Lincoln) and two modes (a sequential “web-push” design versus …