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Films And Tv: Viewing Patterns And Influence On Behaviours Of College Students, Akhila Vasan

Poverty, Gender, and Youth

This report, the result of a project undertaken as part of the Health and Population Innovation Fellowship administered by the Population Council, presents findings about the influence of films and television, as well as that of friends and the family, on the behaviors of college students in south Karnataka, India. This report adds to the growing body of evidence, particularly in India, of the importance of films and TV in young people’s lives. Apart from indicating media consumption patterns, the study also indicates the possible pathways in which ideas from films are translated or not translated into action. As a …