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Climate Communication And Storytelling, Emma F. Bloomfield, Chris Manktelow
Climate Communication And Storytelling, Emma F. Bloomfield, Chris Manktelow
Communication Studies Faculty Publications
As part of its Assessment Reports (ARs), the Intergovernmental Panel on Climate Change (IPCC) publishes Summaries for Policymakers (SPMs) that review key findings on climate science and climate change’s potential impacts. We argue that the IPCC could create more engaging SPMs by incorporating narrative features. This project evaluates AR5’s SPM for narrative opportunities, which are elements that could be narratively restructured or strengthened. Storytelling does not compromise the goals of the IPCC but rather helps public audiences understand and relate to the information. We encourage the adoption of storytelling elements to increase public understanding of and engagement with climate science.