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Student Loyalty Assessment With Online Master's Programs, Ali Dehghan

Master's Theses and Doctoral Dissertations

Relationship marketing is attracting, maintaining, and, in multi-service organizations, enhancing customer relationships. Educational programs and services, like those of businesses, depend highly on the repeated purchases of their loyal customers. The purpose of this descriptive research is to investigate the relationships between factors that may lead to student loyalty in online graduate educational programs. Specifically, the study seeks to examine the relationships between service quality, technology, trust, commitment and satisfaction, reputation and ultimately loyalty. A new model is presented, which includes the results of testing these variables.

The results of this study concluded that satisfaction with the program has the …