Science and Technology Studies Commons^™

Student Loyalty Assessment With Online Master's Programs, Ali Dehghan

Master's Theses and Doctoral Dissertations

Relationship marketing is attracting, maintaining, and, in multi-service organizations, enhancing customer relationships. Educational programs and services, like those of businesses, depend highly on the repeated purchases of their loyal customers. The purpose of this descriptive research is to investigate the relationships between factors that may lead to student loyalty in online graduate educational programs. Specifically, the study seeks to examine the relationships between service quality, technology, trust, commitment and satisfaction, reputation and ultimately loyalty. A new model is presented, which includes the results of testing these variables.

The results of this study concluded that satisfaction with the program has the …

A Quasi-Experimental Study On Students' Perceptions And Intended Use Of Digital Recording Technology In A College Technology Classroom, Zenia Bahorski

Master's Theses and Doctoral Dissertations

This quasi-experimental study employed a modified Technology Acceptance Model approach in conjunction with a Perceived Classroom Interaction Model. The study investigated the impact of digital audio recording of college classroom lectures on students' perceptions of interaction levels, usefulness, and use of the digital media.

The study surveyed six introductory computer science and technology classes. Previous computer knowledge was not assumed. The results found no significant differences of students' perceptions of interaction levels in traditional classroom lectures. However, gender was found to have a significant effect on speaking in class when a recorder was present. No significant differences were found when …