Open Access. Powered by Scholars. Published by Universities.®
Science and Technology Studies Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Institution
- Keyword
- Publication Type
Articles 1 - 2 of 2
Full-Text Articles in Science and Technology Studies
El Staff Presidencial En México. Del Secretario Particular A Las Oficinas De La Presidencia, J. R. Joel Flores-Mariscal
El Staff Presidencial En México. Del Secretario Particular A Las Oficinas De La Presidencia, J. R. Joel Flores-Mariscal
J. R. Joel Flores-Mariscal
No abstract provided.
Strategic Ambiguity As A Discourse Practice: The Role Of Keywords In The Discourse On ‘Sustainable’ Biotechnology, S. R. Leitch, S. Davenport
Strategic Ambiguity As A Discourse Practice: The Role Of Keywords In The Discourse On ‘Sustainable’ Biotechnology, S. R. Leitch, S. Davenport
Faculty of Commerce - Papers (Archive)
In this article we examined the ways in which strategic ambiguity (Eisenberg, 1984) in the use of keywords (Williams, 1976/1983) served an enabling function within a discourse marked by conflict and ideological divisions. Our analysis focused on the intertextual relationships between five documents intended by the Government to guide the development of biotechnology in New Zealand. Through our analysis we identified ‘sustainability’ as a keyword and three major roles for the deployment of the discourse strategy of strategic ambiguity in the use of this keyword. First, strategic ambiguity lent an internal and intertextual coherence to the texts (albeit superficial). Second, …