Recreation, Parks and Tourism Administration Commons^™

An Importance-Performance Analysis Of Local And Destination Visitors To Monocacy National Battlefield, Colin Mccormack, Mckenzie Mosher, Caleb Scruggs, Chris Zajchowski, Jessica Fefer

College of Education & Professional Studies (Darden) Posters

The purpose of this study was to understand the evolving visitor experience at Monocacy National Battlefield (MONO) in Fredrick, Maryland and, specifically, the way this National Park Service site serves both its’ tourist and local visitors. MONO has two main demographics who utilize it: individuals seeking to learn about historical importance of the site in the Civil War and local recreational visitors from Frederick and surrounding communities. Due to MONO’s proximity to the more densely populated area of Fredrick and Civil War roots, it appeals to both of these populations, who find different uses in the park. Accordingly, we were …