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Full-Text Articles in Public Policy
Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal
Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal
West Chester University Master’s Theses
Proposed regulations for alcohol advertising prevent beverage companies from targeting people under the legal drinking age. However, similar regulations for alcohol alternative beverages are less explored, which could allow alcohol alternative products to create awareness for alcoholic beverages among youth. Alcohol alternatives beverages, including no-alcohol and low-alcohol products, are increasing in popularity and can function as compliments to alcoholic products to decrease the total alcohol volume consumed or as substitutes for alcoholic products. Framing theory can be operationalized through the Content Appealing to Youth Index, an index of content elements found in research literature to be appealing to youth, to …
Media Framing And Policy Change After Columbine, Thomas Birkland, Regina Lawrence
Media Framing And Policy Change After Columbine, Thomas Birkland, Regina Lawrence
Thomas A Birkland
The 1999 Columbine school shooting incident in Colorado gained far more media attention across a broader range of issues than any school violence episode before or since. One might expect that Columbine would have had an influence on public opinion, public policy, and scholarship commensurate with the attention it gained. We find that the event did contribute in a limited but interesting way to scholarship on media framing. But the effect of Columbine on public opinion and the nature and substance of public policy was limited. Attention to school shootings peaked with Columbine, and the attention surrounding that event mostly …