Social Psychology Commons^™

Is It Racism, Colorism, Or A Pigment Of Your Imagination? A Study On The Invisible Color Line, Yolanda Rodriguez

Electronic Theses and Dissertations

Participants were 324 self-identified ethnic/racial minority adults recruited from a southern university in the United States and an online community (MTurk workers) primarily ranging in age from 18-30 (78.4%). Participants completed a demographic questionnaire and a measure for each of the variables of interest. A moderated mediation analysis was conducted using PROCESS (Hayes 2013) model 8. It was hypothesized that acculturation modality (X) would predict skin lightening behaviors and attitudes (Y) through three mediators (M1: Discrepancy scores M2: Satisfaction with Skin Color and M3: Desire to Change Skin Color). Psychological well-being was predicted to be a moderator (W) of the …