Social Psychology Commons^™

The Importance Of Moral Construal: Moral Versus Non- Moral Construal Elicits Faster, More Extreme, Universal Evaluations Of The Same Actions, Jay J. Van Bavel, Dominic J. Packer, Ingrid J. Haas, William A. Cunningham

Department of Political Science: Faculty Publications

Over the past decade, intuitionist models of morality have challenged the view that moral reasoning is the sole or even primary means by which moral judgments are made. Rather, intuitionist models posit that certain situations automatically elicit moral intuitions, which guide moral judgments. We present three experiments showing that evaluations are also susceptible to the influence of moral versus non-moral construal. We had participants make moral evaluations (rating whether actions were morally good or bad) or non-moral evaluations (rating whether actions were pragmatically or hedonically good or bad) of a wide variety of actions. As predicted, moral evaluations were faster, …