Social Psychology Commons^™

The Effect Of Social Influence On Perception Of Tornado Warnings, Jason A. Parker

Electronic Theses and Dissertations

Tornado activity annually results in many deaths throughout the U.S. As a result, the emergency alert system (including tornado warnings) has made considerable advancements throughout the past few decades. However, continued improvements could be made to warning content that aid to facilitate adaptive decision-making by increasing individuals’ motivation to respond. One method that could increase adaptive responses to warnings is by including the modality of descriptive social information within the warning. Research suggests that normative social influence acts as a powerful motivator for individuals to conform toward the witnessed or perceived behaviors of others. The current study examined the impact …