Social Psychology Commons^™

Parasocial Relationships In Variety Live Streaming: How It Can Affect Attitudes And Buying Intention Toward Sponsors, Megan Burroughs, Deborah Diazgranados

Undergraduate Research Posters

Online streaming and video platforms have become a popular form of entertainment as opposed to traditional media like movies and TV shows. Similar to traditional media, viewers often relate to and form one-sided relationships with actors/creators, known as parasocial relationships. Actors and creators can then leverage that relationship to advertise and market products to their audience. The primary objective of this study was to understand if perceived credibility and loyalty towards a streamer fuel parasocial relationships and how perceived credibility and parasocial relationships with an online live streamer influence attitude towards a sponsored brand and purchasing intention. It was predicted …

It Is In The Cards: An Analysis Of Greeting Card Selection Through Identity And Personality, Emily Topilow

Honors Projects

In this exploratory study, personal and social identity were analyzed for their effect on how consumers choose greeting cards. Factors, including personality, relationships, and identity will be qualitatively analyzed to understand people’s buying habits. Certain factors, including gender, personality, relationships, type of card, and frequency of receiving and giving cards, will be qualitatively analyzed for frequency. The two theories analyzed were the Social Identity Theory (SIT) and the Identity Theory (IT).

525 college-aged students were surveyed to examine their purchasing habits of greeting cards. The results showed that the identity of the card giver and the identity of the card …

When Social Media Takes Your Money: In-App Shopping And Buyer’S Remorse Study, Catie Jaffe

Chancellor’s Honors Program Projects

No abstract provided.

Feelings Of Doing Good For Myself Or Others: Discussing Effects Of Self-Conscious Emotions On Sustainable Consumption, Chi-Cheng Luan

Open Access Dissertations

Consumers have increasing interests in sustainable products, but the actual purchase rate is relatively low. To find the reasons of this gap, previous studies focus primarily on cognitive factors of behavioral change based on the theory of planned behavior. Little research, however, discusses such a sustainable consumption issue from emotional aspects. Thus, this research proposed that self-conscious emotions play an essential role of sustainable consumption behavior, and such emotions are driven from private and public self-consciousness. Study 1 examined participants’ general evaluations toward two emotions and sustainable consumption behaviors. The results showed that empathic concern had a significantly positive effect …

Disability Visibility And Stigma Threat: Effects On The Performance, Stress, And Self-Control Of Disabled Workers, William Brice

Open Access Theses

Having a stigmatized disability is a depleting experience. For those with a disability, there are many factors that contribute to potential performance decrements in any given situation. Visibility of the disability, and the stigma connected to the disability are two such factors—which I argue based on research on motivation, regulation, and stress, contributes to the regulatory depletion experienced by disabled individuals. I conducted an experimental study where participants took part in a workplace simulation. Participants were given an artificially simulated disability and both the visibility of the disability and the stigmatizing nature of the disability were manipulated. I found a …

May I Help You? How Stereotypes And Innuendoes Influence Service Encounters, Lauren Michelle Brewer

Doctoral Dissertations

"You only get one chance to make a good first impression." The dissertation focuses on marketing agents; among the most visible is the "service provider." Previous research establishes the important role of cognitive social schemata in determining the way consumers react to different types of marketing agents, including service providers. In the literature review, a classification schema is developed for service provider stereotypes derived from theory using social stereotypes. The development of the Service Provider Perception Framework (SPPF) creates a classification for the individual service provider along two main dimensions: competence and affect.

In services design (particularly situations involving a …

The Mechanisms Of Interpersonal Privacy In Social Networking Websites: A Study Of Subconscious Processes, Social Network Analysis, And Fear Of Social Exclusion, Bryan I. Hammer

Graduate Theses and Dissertations

With increasing usage of Social networking sites like Facebook there is a need to study privacy. Previous research has placed more emphasis on outcome-oriented contexts, such as e-commerce sites. In process-oriented contexts, like Facebook, privacy has become a source of conflict for users. The majority of architectural privacy (e.g. privacy policies, website mechanisms) enables the relationship between a user and business, focusing on the institutional privacy concern and trust; however, architectural privacy mechanisms that enables relationships between and among users is lacking. This leaves users the responsibility to manage privacy for their interpersonal relationships. This research focuses on the following …

Assessing Tourist Experience Satisfaction With A Heritage Destination, Yuan Yao

Open Access Theses

The research is concerned with understanding the relationships among heritage motivation, travel experience, and overall satisfaction. It attempts to uncover how tourist motivation, destination attribute performance, and tourist emotional involvement interact and, at the same time, contribute toward a satisfying heritage tourism experience. The empirical research was conducted at the city of Nanjing, China, as a case of a heritage destination. People who were visiting Nanjing were randomly and voluntarily selected to participate in the self-administrated survey. A total of 282 valid questionnaires were collected with a response rate of about 55%. Factor analysis and mediation analysis were conducted by …

Connective Leadership: The Chief Nursing Officers' Relationship With Staff Nurses, Mary Ellen Clyne

Seton Hall University Dissertations and Theses (ETDs)

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The Effectiveness Of An Interactive Multimedia Psychoeducational Approach To Improve Financial Competence In At-Risk Youth: A Pilot Study, Bradley Klontz, Caesar Pacifici, Lee White, Carol Nelson

Journal of Financial Therapy

In recent years, a growing number of initiatives have been aimed at increasing financial literacy among youth in America. However, these efforts have tended to target mainstream populations, and failing to adequately address the backgrounds, learning, and psychological needs of at-risk youth. This study piloted a curriculum on money management that presented a basic set of financial skills via story situations and characters that are meaningful to at-risk youth using a dynamic interactive multimedia online delivery to heighten youths’ interest to learn. The approach also helped at-risk youth gain insight into their money beliefs and psychological barriers to success, integrating …

Corporate And Individual Influences On Managers' Social Orientation, Joachim W. Marz, Thomas L. Powers, Thomas Queisser

WCBT Faculty Publications

This paper reports research on the influence of corporate and individual characteristics on managers' social orientation in Germany. The results indicate that mid-level managers expressed a significantly lower social orientation than low-level managers, and that job activity did not impact social orientation. Female respondents expressed a higher social orientation than male respondents. No impact of the political system origin (former East Germany versus former West Germany) on social orientation was shown. Overall, corporate position had a significantly higher impact on social orientation than did the characteristics of the individuals surveyed.