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Social Psychology Commons

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Full-Text Articles in Social Psychology

Parasocial Relationships In Variety Live Streaming: How It Can Affect Attitudes And Buying Intention Toward Sponsors, Megan Burroughs, Deborah Diazgranados Jan 2024

Parasocial Relationships In Variety Live Streaming: How It Can Affect Attitudes And Buying Intention Toward Sponsors, Megan Burroughs, Deborah Diazgranados

Undergraduate Research Posters

Online streaming and video platforms have become a popular form of entertainment as opposed to traditional media like movies and TV shows. Similar to traditional media, viewers often relate to and form one-sided relationships with actors/creators, known as parasocial relationships. Actors and creators can then leverage that relationship to advertise and market products to their audience. The primary objective of this study was to understand if perceived credibility and loyalty towards a streamer fuel parasocial relationships and how perceived credibility and parasocial relationships with an online live streamer influence attitude towards a sponsored brand and purchasing intention. It was predicted …


Evaluation Of Unm's Parental Leave Policy, Julia Fulghum, Karlyn A. Edwards, Charlie Christian, Steven Verney, Lisa A. Marchiondo, Teagan Mullins Feb 2020

Evaluation Of Unm's Parental Leave Policy, Julia Fulghum, Karlyn A. Edwards, Charlie Christian, Steven Verney, Lisa A. Marchiondo, Teagan Mullins

ADVANCE Reports

Experiences with UNM’s parental leave policy C215 have been evaluated using the ADVANCE 2018 Main Campus Faculty Climate Survey, a series of junior faculty interviews, and concerns brought to the ADVANCE leadership. Key findings are:

  • Women and STEM faculty are more hesitant to use family-leave policies, and perceive greater disadvantage in using them than men and non-STEM faculty
  • Sharing of information about, and implementation of, parental leave varies significantly between units
  • The attitude of the department chair and senior faculty strongly influence the experience of faculty who use parental leave
  • Appropriately implemented, the parental leave policy contributes to faculty recruitment …


Graduate Bulletin, 2018-2019, Minnesota State University Moorhead Jan 2018

Graduate Bulletin, 2018-2019, Minnesota State University Moorhead

Graduate Bulletins (Catalogs)

No abstract provided.


Graduate Bulletin, 2017-2018, Minnesota State University Moorhead Jan 2017

Graduate Bulletin, 2017-2018, Minnesota State University Moorhead

Graduate Bulletins (Catalogs)

No abstract provided.


Graduate Bulletin, 2016-2017 (2016), Minnesota State University Moorhead Jan 2016

Graduate Bulletin, 2016-2017 (2016), Minnesota State University Moorhead

Graduate Bulletins (Catalogs)

No abstract provided.


"Black People Don't Tip": Racism In The Restaurant Industry, Hortance E. Houngbeke Jan 2016

"Black People Don't Tip": Racism In The Restaurant Industry, Hortance E. Houngbeke

Undergraduate Research Posters

Due to discrimination, waiters are less likely to provide good customer service to their black dinners solely based on the assumption that they are poor tippers. The theory of discrimination is the foundation of this observational study where attentiveness is measured to reflect waiters’ avoidance of African American diners. Assuming waiters start with their preconceived notions about Black customers, this research will use the critical race theory to determine if waiters are less attentive to African American diners. To further understand the subtle discriminatory behavior of waiters toward African Americans, this study analyzes observational data from a sample of waiters …


[Introduction To] Propaganda State In Crisis: Soviet Ideology, Indoctrination, And Terror Under Stalin, 1927-1941, David Brandenberger Jan 2011

[Introduction To] Propaganda State In Crisis: Soviet Ideology, Indoctrination, And Terror Under Stalin, 1927-1941, David Brandenberger

Bookshelf

The USSR is often regarded as the world's first propaganda state. Particularly under Stalin, politically charged rhetoric and imagery dominated the press, schools, and cultural forums from literature and cinema to the fine arts. Yet party propagandists were repeatedly frustrated in their efforts to promote a coherent sense of "Soviet" identity during the interwar years. This book investigates this failure to mobilize society along communist lines by probing the secrets of the party's ideological establishment and indoctrinational system. An exposé of systemic failure within Stalin's ideological establishment, Propaganda State in Crisis ultimately rewrites the history of Soviet indoctrination and mass …


Graduate Bulletin, 1996-1998 (1996), Moorhead State University Jan 1996

Graduate Bulletin, 1996-1998 (1996), Moorhead State University

Graduate Bulletins (Catalogs)

No abstract provided.


Graduate Bulletin, 1993-1995, Moorhead State University Jan 1993

Graduate Bulletin, 1993-1995, Moorhead State University

Graduate Bulletins (Catalogs)

No abstract provided.