Social Psychology Commons^™

Time Orientation And Mental Accounting: Examining Serial Mediation Effects Af Financial Literacy And Impulsivity, Maneesha Singh, Tanuj Nandan

Journal of Financial Therapy

With a wide variety of complex financial assets and securities available in the market, individuals often struggle with their financial planning due to a lack of financial literacy, high impulsivity, and short-term time orientation, hampering their financial satisfaction. The current study examines the yet unexplored indirect effect of investors' time orientations on mental accounting through financial literacy and impulsivity. We conducted a cross-sectional survey and collected 162 active investors’ responses via structured questionnaires distributed in both online and offline portals across India to gauge their financial literacy, time orientation, impulsivity, and mental accounting. We used Smart PLS-4 software along with …