Social Psychology Commons^™

Developing Marketing Strategies To Enhance Students’ Perception Of Service Within The Thompson Scholarship Program, Emileigh Kleps

Honors Projects

Understanding the perceptions of Thompson Family Scholars to suggest improvements of marketing strategies within the Thompson Scholarship Program for the benefit of current and future Thompson Family Scholars.

It Is In The Cards: An Analysis Of Greeting Card Selection Through Identity And Personality, Emily Topilow

Honors Projects

In this exploratory study, personal and social identity were analyzed for their effect on how consumers choose greeting cards. Factors, including personality, relationships, and identity will be qualitatively analyzed to understand people’s buying habits. Certain factors, including gender, personality, relationships, type of card, and frequency of receiving and giving cards, will be qualitatively analyzed for frequency. The two theories analyzed were the Social Identity Theory (SIT) and the Identity Theory (IT).

525 college-aged students were surveyed to examine their purchasing habits of greeting cards. The results showed that the identity of the card giver and the identity of the card …

Leadership And The Social Psychology Of Lean Enterprise, Lissa M. Almanzar

Honors Projects

Lean enterprise is the Toyota Production System applied not only in the production department but inside all organizational departments (finance, marketing, etc.). It focuses on continuously adding value to processes while improving efficiency and inputs management. No organization exists that has fully mastered the Lean ideology. Many like Toyota have applied it for decades and seen results, while others have seen none and abandon the chase. It is important to understand that leaders are an essential instrument for an effective and successful Lean implementation. Further, there are variables that affect a leader’s behavior which in turn will have an impact …