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Beauty Is In The Eye Of The Beer Holder: An Initial Investigation Of The Effects Of Alcohol, Attractiveness, Warmth, And Competence On The Objectifying Gaze In Men, Abigail R. Riemer, Michelle Haikalis, Molly R. Franz, Michael Dodd, David Dilillo, Sarah Gervais

Department of Psychology: Faculty Publications

Despite literature revealing the adverse consequences of objectifying gazes for women, little work has empirically examined origins of objectifying gazes by perceivers. Integrating alcohol myopia and objectification theories, we examined the effects of alcohol as well as perceived female attractiveness, warmth, and competence on objectifying gazes. Specifically, male undergraduates (n = 49) from a large U.S. Midwestern university were administered either an alcoholic or placebo beverage. After consumption, participants were asked to focus on the appearance or personality (counterbalanced) of pictured women who were previously rated as high, average, or low in attractiveness, warmth, and competence. Replicating previous work, appearance …