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Examination Of The Cognitive Mechanisms Underlying Evaluative And Semantic Priming Effects By Varying Task Instructions: An Erp Study, Jennifer Hilda Taylor

Open Access Theses & Dissertations

This study examined the cognitive processes that underlie stimulus identification and the activation of attitudes by investigating behavioral and psychophysiological effects in a priming paradigm. Cognitive mechanisms were investigated by examining evaluative and semantic priming effects on behavioral response times, the N400, and LPP event-related potential (ERP) components by varying tasks between-subjects. Participants either completed an evaluative task, a semantic task, or a feature-detection task. It was hypothesized that the behavioral evaluative priming effect would occur in the evaluative task and that the behavioral semantic priming effect would occur in the semantic and feature-detection tasks. The N400 was hypothesized to …