Experimental Analysis of Behavior Commons^™

Pareto Effects In The Ecasino: Differences Across Online Products And Links With Self-Exclusion, Xiaolei Deng, Luke Clark Dr

International Conference on Gambling & Risk Taking

Consumption of many goods adheres to the Pareto rule (or 80:20 law) that the 20% most engaged consumers generate 80% of revenue. Using a dataset from the eCasino section of the provincial online gambling platform in British Columbia, Canada, we recently observed that Pareto values exceeded the conventional 80:20 ratio, with the top 20% generating ~92% of bets and ~90% of revenue (Deng, Lesch & Clark, 2021 Addictive Behaviors 120: 106968). In this presentation, we will examine how these effects vary across different gambling product types within the eCasino: online slot machine games, table games, video poker, and other probability …