Experimental Analysis of Behavior Commons^™

Self-Construal And Insight Problem Solving, Junaid Salim Merrchant

Seton Hall University Dissertations and Theses (ETDs)

Self-construal research has shown that the way people view themselves impacts a variety of cognitive processes. Research has focused on two levels of self-construal: the interdependent self-construal, or when the self is represented in relation to others, and the independent self­ construal, or when the self is represented independently of others. Findings from the self­ construal and cognition research suggest that the interdependent self is associated with diffuse attention, while findings from the self-construal and creativity research indicate that the independent self is associated with divergent thinking important for creativity. The present study examined the effect of self-construal priming in …