Experimental Analysis of Behavior | Open Access Articles

Examining The Impact Of Sports Influencer Advertising On Consumer Behavior In The Us And Saudi Arabia On Instagram., Mohammed Samer Alassaf Aug 2023

Examining The Impact Of Sports Influencer Advertising On Consumer Behavior In The Us And Saudi Arabia On Instagram., Mohammed Samer Alassaf

Masters Theses

This paper discusses the influence of sports influencers on the buying pattern of fans in the United States and Saudi Arabia. Sports are a crucial part of life in both countries, with numerous athletes being considered celebrities. Sports influencers have a tremendous impact on the audience, who often imitate their behavior and buy the products they advertise. The sports market is huge in both countries, with businesses utilizing sports influencers to promote their brands. Instagram is a popular platform for businesses to gain young fans and customers. The research and development of the sports industry have enabled considerable growth of …

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The Effects Of Varying Duration Of Reinforcement On Novel Selection-Based Mands Versus Topgraphy-Based Mands, Nicholas S. Acker Aug 2014

The Effects Of Varying Duration Of Reinforcement On Novel Selection-Based Mands Versus Topgraphy-Based Mands, Nicholas S. Acker

Masters Theses

In recent years, researchers have evaluated individuals' preferences for different mand modalities and its effects on the acquisition of novel mands during functional con1munication training (i.e., FCT; e.g., Falcomata, Ringdahl, Christensen, & Boelter, 20 I 0). In many of these studies, the modality of responding that Michael ( 1985) classified as selection-based responding, is preferred by participants (e.g., Falcomata et al., 201 0). Wraikat, Sundberg, and Michael (1991) suggest that topography-based responses may be preferable for the acquisition of complex language. However, selection-based verbal responses may have faster acquisition in learning initial verbal operants (Charlop-Christy, Carpenter, Le, LeBlanc & Kellet, …

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A Comparison Of Two Variations Of A Stimulus-Stimulus Pairing Procedure On Novel And Infrequent Vocalizations Of Children With Autism, Andrew J. Bulla Aug 2014

A Comparison Of Two Variations Of A Stimulus-Stimulus Pairing Procedure On Novel And Infrequent Vocalizations Of Children With Autism, Andrew J. Bulla

Masters Theses

Despite the growth in a behavioral technology for the treatment of autism, a small population of individuals with autism fails to develop functional language. One procedure used for inducing vocalizations in non-verbal children is a stimulus-stimulus pairing (SSP) procedure. In an SSP procedure a vocalization is paired with a reinforcer over a period of time to establish the vocalization as a learned reinforcer, and any utterance of the target vocalization is believed to be automatically reinforced thus increasing the frequency of the vocalization. Past research has yielded mixed results with the SSP procedure, and more research is warranted to identify …

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Evaluation Of The Efficacy Of A Rat Agreement Based Reinforcement Procedure, Katherine B. Lalonde Dec 2013

Evaluation Of The Efficacy Of A Rat Agreement Based Reinforcement Procedure, Katherine B. Lalonde

Masters Theses

Since 2007, giant African pouched rats (Cricetomys gambianus) have been used successfullyfor detecting Tuberculosis (TB) positive patients.The rats are trained to detect TB-positive sputum samples through the use of operant conditioning techniques, in which an indicator response is rewarded with food. If the rats are to be used for first line screening of patients reinforcement could not be provided because the true status of the sample would be unknown. The present study evaluated the effects of a reinforcement-for-agreement procedure that could be used to reinforce indication responses when the true status of the sample is unknown. Four rats evaluated 100 …

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Positive Conditioned Supperssion: A Replication And Extension, Julia C. Curtin Aug 1971