Community Psychology Commons^™

Tied Together, Eiko Nishida

Theses and Dissertations

The paper is about a site-specific installation that questions a viewer’s norms and perspectives, through the use of multilingual newspapers as a sculptural material.

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

Poetic Representation Of Immigrant Bengali Women From Queens, New York: A Qualitative Exploration Of Narrative In Relation To Physical And Cultural Migration, Tabashshum J. Islam

Publications and Research

Poetic Representation of Immigrant Bengali Women from Queens, New York: A Qualitative Exploration of Narrative in Relation to Physical and Cultural Migration is a qualitative poetic inquiry and collaborative creative writing project. Five participants were interviewed and invited to engage in a collaborative writing process with the themes of immigration, cultural negotiation, and oral family history. All participants identified as college-educated Bengali women with a connection to Queens, New York, as well as being an immigrant or relative of an immigrant in the United States. From transcriptions of one-on-one interviews and personal notes, research-poetry was created to center on the …

Making The Gigantic Suburban Residential Complex In Beijing: Political Economy Processes And Everyday Life In The 2010s, Pengfei Li

Dissertations, Theses, and Capstone Projects

Suburbanization is an ongoing development process in China. Hundreds of thousands of construction projects are being undertaken in outskirts of most Chinese cities, despite the increasing domestic and international concerns over China’s housing oversupply (Xu, 2010; Gough, 2015; Li, 2015). The suburbanization of China, however, is fundamentally different from the suburbanization of most Western countries, especially the United States, whose massive post-war suburbanization took place as a continuation of its pre-war industrialization and urbanization movements. In the Chinese context, suburbanization is the process of urbanization as well—urbanization and suburbanization have been promoted simultaneously since the 1990s. It is …