Community Psychology Commons^™

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

Grassroots Tales: Journeys Of Inward Healing And Outward Movement Building – “A Story Of Youth Development And Healing”, Andrew Cory Greene

Dissertations, Theses, and Capstone Projects

Rooted in Liberation Psychology epistemology, this dissertation was engaged to liberate myself as well as psychology. Positing Healing Justice and Sociopolitical Development as theoretical guides, this dissertation explored a community specific approach of radical healing to develop urban youth’s abilities to sustain (build) spirit and collective hope for grassroot movement building. This dissertation asks, what are the possibilities of bringing urban youth (n=9) together who shared similar realities, dared to dream together (i.e., think tank), and turn those dreams into a Grassroot Movement Building?

The methodological praxis of this dissertation project was politically and theoretically situated to study learnings at …

Asians Applying For Postsecondary Success: Students, Schools, And Socioeconomic Status, Avery M.D. Davis

Dissertations, Theses, and Capstone Projects

Higher education recruitment rates are rapidly declining as schools are stymied by dynamic demographic shifts and a competitive ecosystem. Despite the constant realities of this challenge for tertiary institutions, the complexities of the interplay for demographics, student motivation, parental influences, and school environments during the postsecondary education application process is often overlooked. This thesis analyses how these four domains impact Asian American students within the Education Longitudinal Study (ELS) in terms of the number of postsecondary schools to which they apply? This study examines a sample (N = 662) of the ELS by employing multivariate regression analysis on the number …

Dancing, Mindfulness, And Our Emotions: Embracing The Mind, Body, And Sole, Alisha M. Collins

Dissertations, Theses, and Capstone Projects

This capstone project examines dance, as an intervention and mindfulness practice that assists with managing our emotions. There is a need for dance therapy in social institutions such as, healthcare facilities, schools, and community centers. Dance therapy has the potential to reduce negative emotions, create mindfulness, improve self-expression, and promote a healthy well-being. I am proposing that dance therapy is applied as a regular practice in social institutions to develop mindfulness and promote emotional stability.

In this study, I argue that dance therapy can contribute to our well-being long term. In addition to this written thesis, a visual component of …

Embodying Rhythm Nation: Multimodal Hip Hop Dance As A Site For Adolescent Social-Emotional And Political Development, Lauren M. Roygardner

Dissertations, Theses, and Capstone Projects

This exploratory study employed qualitative methodology, specifically values analysis, to learn more about how being involved within Hip hop dance communities positively relates to adolescent development. Adolescence was defined herein as ages 13-23. The study investigated Hip hop dance communities in terms of cultural expertise (i.e. novice, intermediate and advanced/expert) to look specifically at dance narratives (i.e. peak experience narratives and “I dance because” essays) and hip hop dance performances. The primary purpose of this dissertation was to (1) explore how adolescents use multimodal Hip hop dance discourse for social-emotional development and critical consciousness, and to (2) understand how values …