Open Access. Powered by Scholars. Published by Universities.®
- Keyword
-
- Adolescence (1)
- Advertising (1)
- Audio (1)
- Childhood and Youth (1)
- Consumer Behavior (1)
-
- Corporate Communication (1)
- Dance therapy (1)
- Dancing (1)
- Developmental Psychology (1)
- Emotional Stability (1)
- Emotions (1)
- Hip hop dance (1)
- Jingle (1)
- Marketing (1)
- Mindfulness (1)
- Music (1)
- Podcast (1)
- Social-emotional development (1)
- Socio-political development (1)
- Sogo (1)
- Sonic Branding (1)
- Sonic Logo (1)
Articles 1 - 3 of 3
Full-Text Articles in Community Psychology
The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina
Student Theses and Dissertations
Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.
Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …
Dancing, Mindfulness, And Our Emotions: Embracing The Mind, Body, And Sole, Alisha M. Collins
Dancing, Mindfulness, And Our Emotions: Embracing The Mind, Body, And Sole, Alisha M. Collins
Dissertations, Theses, and Capstone Projects
This capstone project examines dance, as an intervention and mindfulness practice that assists with managing our emotions. There is a need for dance therapy in social institutions such as, healthcare facilities, schools, and community centers. Dance therapy has the potential to reduce negative emotions, create mindfulness, improve self-expression, and promote a healthy well-being. I am proposing that dance therapy is applied as a regular practice in social institutions to develop mindfulness and promote emotional stability.
In this study, I argue that dance therapy can contribute to our well-being long term. In addition to this written thesis, a visual component of …
Embodying Rhythm Nation: Multimodal Hip Hop Dance As A Site For Adolescent Social-Emotional And Political Development, Lauren M. Roygardner
Embodying Rhythm Nation: Multimodal Hip Hop Dance As A Site For Adolescent Social-Emotional And Political Development, Lauren M. Roygardner
Dissertations, Theses, and Capstone Projects
This exploratory study employed qualitative methodology, specifically values analysis, to learn more about how being involved within Hip hop dance communities positively relates to adolescent development. Adolescence was defined herein as ages 13-23. The study investigated Hip hop dance communities in terms of cultural expertise (i.e. novice, intermediate and advanced/expert) to look specifically at dance narratives (i.e. peak experience narratives and “I dance because” essays) and hip hop dance performances. The primary purpose of this dissertation was to (1) explore how adolescents use multimodal Hip hop dance discourse for social-emotional development and critical consciousness, and to (2) understand how values …