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Full-Text Articles in Cognitive Psychology
The Effect Of Affect On Group Memory, Dominick Joseph Atkinson
The Effect Of Affect On Group Memory, Dominick Joseph Atkinson
Undergraduate Honors Thesis Collection
Memory typically improves when recollecting in a group - the larger the group, the better the memory (McClure 2010; Atkinson 2011). High arousal at the time of encoding also improves memory (Bohannon, Gratz, & Cross 2007; Libkumen, et al., 1999). In this study 342 participants viewed either an emotional or neutral slideshow and then recalled either alone or with a group of three (triad). The participants were tested using both probed and free recall questionnaires. We found that for perceptually central items, the emotional material only helped the individuals, and not the collaborative groups. However, for the perceptually peripheral items, …
Responses To Domestic Violence Public Service Ads: Memory, Attitudes, Affect, And Individual Differences, Courtney Elizabeth Welton-Mitchell
Responses To Domestic Violence Public Service Ads: Memory, Attitudes, Affect, And Individual Differences, Courtney Elizabeth Welton-Mitchell
Electronic Theses and Dissertations
Public service ads (PSAs) are an increasingly visible part of efforts to decrease the occurrence and consequences of domestic violence. Like other advertising, domestic violence PSAs are designed to grab attention, influence attitudes, and enhance memory for ad content. Over the years, images in domestic violence PSAs have changed substantially; agencies have started using pictures that generate emotions - either vivid negative images (bruised faces or body parts), or positive images (smiling faces) that contrast with the negative text. It is not clear, however, how different types of ad images influence memory for the message and attitudes about domestic violence, …