Cognitive Psychology Commons^™

The Effects Of Security Framing, Time Pressure, And Brand Familiarity On Risky Mobile Application Downloads, Cody Parker

Psychology Theses & Dissertations

The current study examined the effects of security system framing, time pressure, and brand familiarity on mobile application download behaviors, with an emphasis on risk taking. According to the Prospect Theory, people tend to engage in irrational decision making, and make qualitatively different decisions when information is framed in terms of gains and losses (i.e., the framing effect). Past research has used this framing effect to guide the design of a risk display for mobile applications (apps), with the purpose of communicating the potential risks and minimizing insecure app selections. Time pressure has been shown to influence the framing effect …