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University of Nebraska - Lincoln
Survey Research and Methodology (SRAM) Program: Dissertations and Theses
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Full-Text Articles in Cognitive Psychology
The Impact Of Working Memory On Response Order Effects And Question Order Effects In Telephone And Web Surveys, Beth Cochran
The Impact Of Working Memory On Response Order Effects And Question Order Effects In Telephone And Web Surveys, Beth Cochran
Survey Research and Methodology (SRAM) Program: Dissertations and Theses
It has been theorized that working memory plays a role in survey methodology contributing to response order and question order effects; however, there is little empirical evidence linking working memory and survey context effects. This dissertation examines whether respondents’ working memory influences response order and question order effects through incorporating working memory measures into the survey questionnaire. The subjects were randomly assigned to complete the survey via telephone or web, and respondents completed a series of working memory measures and attitudinal questions.
It was hypothesized that as working memory capacity improved there would be a decrease in the likelihood of …