Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Advertising and Promotion Management (1)
- American Politics (1)
- Applied Behavior Analysis (1)
- Art Education (1)
- Artificial Intelligence and Robotics (1)
-
- Arts Management (1)
- Arts and Humanities (1)
- Audio Arts and Acoustics (1)
- Behavior and Behavior Mechanisms (1)
- Behavioral Disciplines and Activities (1)
- Behavioral Neurobiology (1)
- Business (1)
- Business Administration, Management, and Operations (1)
- Business Intelligence (1)
- Business and Corporate Communications (1)
- Cognitive Neuroscience (1)
- Cognitive Science (1)
- Community Psychology (1)
- Composition (1)
- Computer Sciences (1)
- Curriculum and Instruction (1)
- Education (1)
- Educational Assessment, Evaluation, and Research (1)
- Entrepreneurial and Small Business Operations (1)
- Keyword
Articles 1 - 2 of 2
Full-Text Articles in Cognitive Psychology
The Origins Of The Iraq War: The Role Of Anthrax In The Weapons Of Mass Destruction Claims, John P. Koenig
The Origins Of The Iraq War: The Role Of Anthrax In The Weapons Of Mass Destruction Claims, John P. Koenig
Student Theses and Dissertations
The 2001 Anthrax Attacks were a critical factor in the Weapons of Mass Destruction (WMD) claims that sparked the Iraq War. Despite its significance, little systematic work has been done regarding the topic. Existing studies primarily focus on the role of the Military Industrial Complex and intelligence failures as the primary explanations for the origins of the Iraq War. These explanations are limited, as they rely on hindsight biases. This thesis contends that anthrax was the catalyst for WMD claims that sparked the Iraq War. The 2001 Anthrax Attacks reinforced the belief that Iraq harbored WMDs and posed a threat …
The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina
Student Theses and Dissertations
Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.
Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …