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Full-Text Articles in Cognitive Psychology
Gender Differences In Trait Emotional Intelligence: A Comparative Study, Salman Shahzad, Nasreen Bagum
Gender Differences In Trait Emotional Intelligence: A Comparative Study, Salman Shahzad, Nasreen Bagum
Business Review
The objective of present study is to determine the difference between male and female on the variable of trait emotional intelligence. After the detailed literature review the following hypothesis was formulated; There would be a difference between males and females on the variable of trait emotional intelligence. The sample consisted of 100 university students. The entire sample divided into two groups. The sample consisted of 100 university students, recruited from University of Karachi, including 51(51%) males and 49 (49 %) females. The age range of both groups were from 18 to 30 years (Mean age =23.78 years) with males (Mean …
The Story Of Taste: Using Eegs And Self-Reports To Understand Consumer Choice, Charnetta Brown, Adriane B. Randolph, Janée N. Burkhalter
The Story Of Taste: Using Eegs And Self-Reports To Understand Consumer Choice, Charnetta Brown, Adriane B. Randolph, Janée N. Burkhalter
The Kennesaw Journal of Undergraduate Research
The authors investigate consumers’ willingness to switch from a preferred manufacturer brand to an unfamiliar private-label brand if taste is perceived as identical. Consumer decisions are examined through recordings of electrical brain activity in the form of electroencephalograms (EEGs) and self-reported data captured in surveys. Results reveal a willingness of consumers to switch to a less-expensive brand when the quality is perceived to be the same as the more expensive counterpart. Cost saving options for consumers and advertising considerations for managers are discussed.