Cognitive Psychology Commons^™

Examining The Effectiveness Of Misinformation Warnings To Alter Stereotypes For Public Figures And Memories For Public Events, Madalyn P. Prince

Student Theses

Social media allows individuals to share, receive and engage with information and content on an international scale, often with other likeminded individuals and relatively few restrictions (Carr & Hayes, 2015). However, with this access comes the likelihood of engaging with and disseminating misinformation (Allcott et al., 2019), a form of information that may seem true initially but is later revealed as false (Cook et al., 2015). Misinformation is often disseminated by those whose political ideology matches that of the misinformation (Kahan, 2017; Kahan, 2013). The current study aims to expand on the extant literature to examine how misinformation warnings impact …

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …