Cognitive Psychology Commons^™

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

Understanding The Influence Of Perceptual Noise On Visual Flanker Effects Through Bayesian Model Fitting, Jordan Deakin, Dietmar Heinke

MODVIS Workshop

No abstract provided.

Objective Measure Of Working Memory Capacity Using Eye Movements, James Owens, Gavindya Jayawardena, Yasasi Abeysinghe, Vikas G. Ashok, Sampath Jayarathna

Undergraduate Research Symposium

Human-autonomy teaming (HAT) has become an important area of research due to the autonomous systems being developed for different applications, such as remotely controlled aircraft. Many remotely controlled vehicles will be controlled by automated systems, with a human monitor that may be monitoring multiple vehicles simultaneously. The attention and working memory capacity of operators of remote-controlled vehicles must be maintained at appropriate levels during operation. However, there is currently no direct method of determining working memory capacity, which is important because it is a measure for how memory is being stored for a short term and interacting with long term …