Cognitive Psychology Commons^™

The Effects Of Color On Flavor, Tiffany S. Yoo

Honors Capstones

Color and its relation to flavor, is a complex cognitive phenomenon that researchers today are still trying to decipher. The present literature review is an examination of the history of color, process of color perception, the effects of additional factors such as saturation, the exploration of senses that may potentially contribute to perception itself, and the different modern theories suggested. The purpose of this project was to review, revise, and narrow down which theories can be deemed as accurate in terms of the amount of support addressed by modern literature. While a clear-cut answer was not concluded, three potential theories …