Cognitive Psychology Commons^™

Retrieval Practice Promotes Learning Of Turkish As A Foreign Language: A Computer-Assisted Language Learning Study, Maya C. Rose

Dissertations, Theses, and Capstone Projects

Adults generally find it difficult to learn a new language, yet exhibit remarkable individual differences in outcomes. Variation in second language (L2) learning is associated with input conditions (Morgan-Short et al., 2010) as well as learners’ aptitude (Dörnyei, 2005). Recent work has demonstrated benefits of retrieval practice in promoting L2 learning of grammatical patterns and vocabulary in both artificial and natural languages (Hopman & MacDonald, 2018; Keppenne et al., 2021). With that said, when retrieval practice is based on oral recall as opposed to a recognition test, it confounds potential benefits of repeated testing (Rowland, 2014) with those associated with …

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …