Cognition and Perception Commons^™

False Physiological Feedback And Acceptance Of A High Fear Message, Michael T. Gray

All Master's Theses

This paper presents an attempt to differentiate between the drive reduction and parallel response theories as explanations of results obtained in fear communication research.

Forty-eight subjects were divided into four equal groups and while listening to a high fear message, three groups received false GSR feedback. The fourth group (control) received no feedback. The results failed to differentiate between the two theoretical models and also failed to support findings of an earlier study which used similar feedback techniques.

It was concluded that further research using false feedback techniques needs to be done.