Cognition and Perception Commons^™

Cosmetics Increase Skin Evenness: Evidence From Perceptual And Physical Measures, Carlota Batres, Aurélie Porcheron, Julie Latreille, Magalie Roche, Frédérique Morizot, Richard Russell

Psychology Faculty Publications

Background

Cosmetics are commonly attributed with increasing skin evenness, yet little published data characterizes the effect, either perceptually or physically. We therefore investigated whether makeup increases skin evenness using a perceptual measurement and two physical measurements of color and luminance homogeneity.

Materials and Methods

Twenty‐two French women (aged 29‐45 years) were photographed without cosmetics, with self‐applied cosmetics, and with professionally‐applied cosmetics. In Study 1, 143 participants rated skin evenness. In Study 2, each face was delineated to create regions of interest (ROI) in the cheek and forehead areas. Both ROIs were then analyzed for luminance homogeneity using an established measure …

Examining The ‘Cosmetics Placebo Effect’, Carlota Batres, Sarah S. Kramer, Caroline G. Deangelis, Richard Russell

Psychology Faculty Publications

Previous studies have found a positive effect of cosmetics on certain behavioral measures, such as the tip given to waitresses by male patrons. These studies have employed confederates who usually wear cosmetics. We therefore sought to examine whether the positive effect found in these studies could, in part, be explained by a change in behavior. In order to test the possibility of a ‘cosmetics placebo effect’, we employed a confederate to solicit donations from passersby. On some days our confederate would not have any cosmetics applied to her face (i.e., no cosmetics condition), on some days cosmetics were pretended to …