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East-West Cultural Differences In Visual Attention Tasks: Identifying Multiple Mechanisms And Developing A Predictive Model, Yin Yin Tan

Dissertations, Master's Theses and Master's Reports

Past research has identified East-West differences in visual attention associated with holistic versus analytic perception and reasoning strategies (Nisbett et al., 2001; Boduroglu et al., 2009). These cross-cultural differences might stem from several different mechanisms, which may include: interference suppression, response inhibition, attention to detail vs. object configuration, stimulus centrality vs. eccentricity, number of visual distractors (e.g., display set size or clutter), and others.

Although research has shown East-West differences, the results sometimes appear inconsistent with each other, or they lack clear predictions from underlying theories. For example, evidence of a preference for cluttered displays (Wang et al., 2012), evidence …