Cognition and Perception Commons^™

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

Eye-Movements Of Vocal Performers Across Experience Levels, Charlotte Kelly

Honors Program Theses

Expertise, such as music expertise, is commonly studied through an analysis of eye-movements. Experts typically have fewer fixations, longer saccade amplitudes, and thus greater perceptual spans when reading music than non-experts. Most musical expertise literature is focused on instrumentalists and sight-reading. The current study aimed to extend the research to include vocalists and to see if there are still expertise effects when both experts and non-experts are familiar with the piece of music. Participants were recruited to sing a piece from their choir once when they had first started learning the piece and again right before their concert. They were …

Getting Under Your Skin Until You Jump Out Of It: The Psychological Effects Of Music On The Experience Of Film, Clare Ellen Herzog

Senior Projects Spring 2022

Music is like magic. It can sweep you off your feet and spirit you away to places you never thought possible: it can serve as a teleportation device, achieve time travel, and let us read minds. Some pieces of music exist for their own sake, like Rachmaninoff’s Isle of the Dead, while others accompany different forms of media: ballets such as The Nutcracker and operas like La Bohème are instantly recognizable for their grandiose and immersive scores. For a moment in time, audiences can really believe that they are traveling to a magical world with Clara, and even without the …