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The Measurement Of Product Typicality In Design Research. A Basic And Applied Approach, Travis Kent

Theses and Dissertations--Psychology

The objective of this study was to examine the use of the cognitive construct of “typicality” to guide design decisions in the development of consumer products. Increasing products that will appeal to consumers, designers strive to balance novelty and familiarity. A potential way to thread this needle is to understand how “typical” a design is of its particular product category. The construct of typicality has been used by psychologists to understand how people create and represent categories. Objects that are more typical of a category are often associated with positive responses from observes (e.g., greater visual appeal, faster recognition). In …