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Full-Text Articles in Cognition and Perception
Consumers’ Preference Leading Purchase Intention Toward Manipulation Of Form And Transparency For Juice Packaging Design, Swati Pal, Abhishek Yevalkar, Amrita Bhattacharjee, Shivani Holkar
Consumers’ Preference Leading Purchase Intention Toward Manipulation Of Form And Transparency For Juice Packaging Design, Swati Pal, Abhishek Yevalkar, Amrita Bhattacharjee, Shivani Holkar
Journal of Applied Packaging Research
Packaging plays a fundamental role on consumer’s intention to purchase, as it may be the first contact between the consumer and the product. The product packaging has a crucial role to attract consumer, force them to choose the product and act as a brand communication vehicle. The point of focus is how the elements of the package design affect consumer’s perceptions about products and brand. In this study, to understand the effect of package form and transparency on consumers’ pre-purchase preference of juice packaging, the participants (N=60) are asked to assess six designs against a 5-point Likert scale. The findings …
Six Of One, Une Demi-Douzaine De L’Autre: Detecting Cross-Language Code-Switching In A Continuous Narrative, Melissa Kadish
Six Of One, Une Demi-Douzaine De L’Autre: Detecting Cross-Language Code-Switching In A Continuous Narrative, Melissa Kadish
Senior Independent Study Theses
This Independent Study examined how cross-language code-switching is processed and perceived. The following experiment compared how long English-French bilinguals, English monolinguals, and English-speaking French-language-learners took to detect instances of French/English code-switching in a semantically-rich narrative. Bilinguals displayed shorter change-detection response latencies than language learners and monolinguals, but the latter two groups did not significantly differ. These results provide insight into how the observed cognitive differences between bilinguals and monolinguals may develop, and offer support for the multi-language lexical processing theory of language interference. This study also addresses potential sociocultural origins of the observed language-level differences in code-switching perception by examining …