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Cognition and Perception Commons

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Full-Text Articles in Cognition and Perception

The Effects Of Affective Arousal On Color Perception And Memory, Nicole Elizabeth Lang Jan 2016

The Effects Of Affective Arousal On Color Perception And Memory, Nicole Elizabeth Lang

Senior Projects Spring 2016

The link between affective arousal, color perception, and color memory was explored by inducing fear, sadness, or embarrassment in 158 participants who them completed a color perception and memory task. It was predicted that participants experiencing fear or embarrassment would more often correctly identify and remember red and green than a neutral condition whereas experiencing sadness would lead to less correct identification and memory for blue and yellow than neutral. There was only a marginally significant effect of fear on color memory for red. In the low arousal condition, there was an effect of fear on color memory for green …


Aesthetically Designed Maps: Development And Perception, Catherine Wang Mar 2014

Aesthetically Designed Maps: Development And Perception, Catherine Wang

Graphic Communication

This research explored the creative element of subway map creation in light of its effectiveness. Printed subway maps, used often for metropolitan cities and areas, are limited in physical dimension and scale, carrying minimal information. The New York, San Francisco Bay Area, Tokyo, Paris, London and Moscow subway maps highlight similar design and abstraction that fulfill the basic necessary elements for subway patrons. Over the years since the first metro map for each city was created, maps have become more simplified by removing physical land features and reference points to make way for expanding and new subway lines, stations, and …