Cognition and Perception Commons^™

Dark Faces In White Spaces: The Effects Of Skin Tone, Race, Ethnicity, And Intergroup Preferences On Interpersonal Judgments And Voting Behavior, Patrizia Chirco, Tonya M. Buchanan

Student Published Works

Across three experimental studies, we explored how a political candidate's intersections of skin tone, race, and ethnicity affect voting preferences and interpersonal judgments (e.g., warmth, trustworthiness, expertise). Study 1 assessed whether White participants would favor a light-skinned (vs. dark-skinned) African American candidate. Study 2 investigated participant (White vs. non-White) voting preferences based on the interaction between candidate race/ethnicity and relative skin tone (lighter vs. darker). In Study 3, we examined the influence of candidate race/ethnicity on voters’ preferences as well as the accuracy and impact of memory for candidate skin tone. Supporting our hypotheses, White participants generally held more negative …