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Clinical Psychology Commons

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Full-Text Articles in Clinical Psychology

Floating A University Website: If You're Going To Fish, Bring The Right Bait, Oscar T. Mcknight, Ronald Paugh Nov 1999

Floating A University Website: If You're Going To Fish, Bring The Right Bait, Oscar T. Mcknight, Ronald Paugh

Oscar T McKnight Ph.D.

Visual and printed information desired by precollege students were examined using a cluster technique. Significant relationships between the ACT score and student preferences were found. Several recommendations are offered to assist college and university administrators integrate the research and interactivity of the Web into their overall marketing strategy.


A Longitudinal Study Of Moral, Religious, And Identity Development In A Christian Liberal Arts Environment, James D. Foster, Beth Laforce Jan 1999

A Longitudinal Study Of Moral, Religious, And Identity Development In A Christian Liberal Arts Environment, James D. Foster, Beth Laforce

Faculty Publications - Doctor of Psychology (PsyD) Program

Moral, religious, and identity development were assessed in a longitudinal study by sampling students enrolled at a Christian liberal arts college during their first semester, and again 3 1/2 years later. Those who continued enrollment to their senior year (persisters) were found to make greater gains in moral reasoning and greater movement toward identity achievement than those who did not continue enrollment (nonpersisters). Persisters were also found to decline significandy in religious well-being, particularly females, and extrinsic religiosity, while not changing in Shepherd scores or in intrinsic religiosity. Nonpersisters were found to increase significantly in intrinsic religiosity. Significant differences were …


The Growth And Development Of Novice Family Counselors Theory To Practice, Denyse Brennan Doerries Jan 1999

The Growth And Development Of Novice Family Counselors Theory To Practice, Denyse Brennan Doerries

Dissertations, Theses, and Masters Projects

No abstract provided.


Advertising Slogans And University Marketing: An Exploratory Study Of Brand-Fit And Cognition In Higher Education, Oscar T. Mcknight, Ronald Paugh Dec 1998

Advertising Slogans And University Marketing: An Exploratory Study Of Brand-Fit And Cognition In Higher Education, Oscar T. Mcknight, Ronald Paugh

Oscar T McKnight Ph.D.

It is not uncommon for universities to develop and market their advertising slogan. This study examines institutional advertising slogans, and empirically tests the cognitive component of brand-fit. Findings are indicative of a relationship between cognition and university advertising slogans. Implications for university communications are marketing strategies are discussed.


A Rapid Assessment Model For Student Affairs: A Paradigm, Oscar T. Mcknight, Robin W. Gagnow, Sue Heimann Dec 1998

A Rapid Assessment Model For Student Affairs: A Paradigm, Oscar T. Mcknight, Robin W. Gagnow, Sue Heimann

Oscar T McKnight Ph.D.

The importance and relevance of ongoing assessment within Student Affairs is paramount. However, there is often a problem securing relevant information within a brief window of time typically allotted by students. Therefore, this research introduced a rapid assessment model: The One-Minute Assessment. Findings suggest that the analysis of results given the One-Minute assessment can be both descriptive and inferential, depending on the planned assessment questions. The research addressed the Pros and cons of the One-Minute Assessment.