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Articles 1 - 5 of 5
Full-Text Articles in Clinical Psychology
Floating A University Website: If You're Going To Fish, Bring The Right Bait, Oscar T. Mcknight, Ronald Paugh
Floating A University Website: If You're Going To Fish, Bring The Right Bait, Oscar T. Mcknight, Ronald Paugh
Oscar T McKnight Ph.D.
Visual and printed information desired by precollege students were examined using a cluster technique. Significant relationships between the ACT score and student preferences were found. Several recommendations are offered to assist college and university administrators integrate the research and interactivity of the Web into their overall marketing strategy.
A Longitudinal Study Of Moral, Religious, And Identity Development In A Christian Liberal Arts Environment, James D. Foster, Beth Laforce
A Longitudinal Study Of Moral, Religious, And Identity Development In A Christian Liberal Arts Environment, James D. Foster, Beth Laforce
Faculty Publications - Doctor of Psychology (PsyD) Program
Moral, religious, and identity development were assessed in a longitudinal study by sampling students enrolled at a Christian liberal arts college during their first semester, and again 3 1/2 years later. Those who continued enrollment to their senior year (persisters) were found to make greater gains in moral reasoning and greater movement toward identity achievement than those who did not continue enrollment (nonpersisters). Persisters were also found to decline significandy in religious well-being, particularly females, and extrinsic religiosity, while not changing in Shepherd scores or in intrinsic religiosity. Nonpersisters were found to increase significantly in intrinsic religiosity. Significant differences were …
The Growth And Development Of Novice Family Counselors Theory To Practice, Denyse Brennan Doerries
The Growth And Development Of Novice Family Counselors Theory To Practice, Denyse Brennan Doerries
Dissertations, Theses, and Masters Projects
No abstract provided.
Advertising Slogans And University Marketing: An Exploratory Study Of Brand-Fit And Cognition In Higher Education, Oscar T. Mcknight, Ronald Paugh
Advertising Slogans And University Marketing: An Exploratory Study Of Brand-Fit And Cognition In Higher Education, Oscar T. Mcknight, Ronald Paugh
Oscar T McKnight Ph.D.
It is not uncommon for universities to develop and market their advertising slogan. This study examines institutional advertising slogans, and empirically tests the cognitive component of brand-fit. Findings are indicative of a relationship between cognition and university advertising slogans. Implications for university communications are marketing strategies are discussed.
A Rapid Assessment Model For Student Affairs: A Paradigm, Oscar T. Mcknight, Robin W. Gagnow, Sue Heimann
A Rapid Assessment Model For Student Affairs: A Paradigm, Oscar T. Mcknight, Robin W. Gagnow, Sue Heimann
Oscar T McKnight Ph.D.