Child Psychology Commons^™

What's On Tv? A Demonstration Of The Utility Of Contextualism And Content Analysis In Mass Media Research, Craig P. Gaumer

Masters Theses

The purpose of this thesis has been to develop, test and utilize a reliable method to quantify the prevalence of pro- and anti-social behavior on children's television as assessed from a contextualist perspective. Many previous studies in the area of television have arbitrarily assigned either pro- or anti-social labels to television programs without the benefit of analyzing the content of these programs

The few studies that have attempted to analyze the pro- and anti-social content of children's television have used only physical parameters to define pro- or anti-social behavior. Through the development of a reliable method of analyzing the contextually …