Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Psychology
Intuitive Thought And Consumer Decision Making, Morgan M. Moore
Intuitive Thought And Consumer Decision Making, Morgan M. Moore
Senior Honors Projects, 2010-2019
Anytime the human mind makes a decision, intuitive thought has played a hidden role. There is more to consumer decision making than just logical, slow cognition. Exploring the intuitive mind through the works of Johnathan Haidt and Daniel Kahneman helps researchers understand the roles and origins of intuition. Proof of the presence and power of intuitive thought in cognitive processes is offered. A subset of the intuitive mind, termed the righteous mind by Haidt, is shown to be responsible for moral intuition. As the role of intuitive thought in consumer decision making is considered, numerous marketing applications are applied. Whether …
Myside Bias In Probabilistic Ethical Decision Making, Richard E. Hohn
Myside Bias In Probabilistic Ethical Decision Making, Richard E. Hohn
Masters Theses, 2010-2019
This study examined the extent to which myside bias was observed in the context of ethical decision making. In judgment and decision making research the resistance of myside bias is described as a component of rational thinking. Thus, to some effect, this study aimed to examine the extent to which people act rationally when making ethical decisions. Measures of thinking dispositions (actively open-minded thinking and need for cognition) as well as measures of cognitive reflection and probabilistic knowledge were included in the study to examine their associations with myside bias in ethical decisions. Modest myside bias effects were observed between …