Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Business (2)
- Business Administration, Management, and Operations (2)
- Entrepreneurial and Small Business Operations (2)
- Health Policy (2)
- Health Psychology (2)
-
- Human Resources Management (2)
- Industrial and Organizational Psychology (2)
- Medicine and Health (2)
- Medicine and Health Sciences (2)
- Mental and Social Health (2)
- Occupational Health and Industrial Hygiene (2)
- Organizational Behavior and Theory (2)
- Public Administration (2)
- Public Affairs, Public Policy and Public Administration (2)
- Public Health (2)
- Public Health Education and Promotion (2)
- Rural Sociology (2)
- Social Work (2)
- Sociology (2)
- Substance Abuse and Addiction (2)
- Work, Economy and Organizations (2)
- Publication
- Publication Type
Articles 1 - 4 of 4
Full-Text Articles in Psychology
Red Bull Marketing Techniques, Jennifer Hogenmiller, Kailey Steuber
Red Bull Marketing Techniques, Jennifer Hogenmiller, Kailey Steuber
Undergraduate Psychology Research Methods Journal
The differences in marketing techniques using the product Red Bull Energy Drink was investigated in this research project. Three techniques were used: the participant was read aloud information, the participant read information from a pamphlet, and the participant was shown a power point presentation. These techniques were tested to discover whether the marketing technique influenced the consumer purchase of the product. 64 participants were tested, but only 31 participants’ data was used. Many participants’ data had to be excluded due to factors of affiliation and missing data. After conducting a one-way ANOVA, we did find statistical significance between the presentation …
Book Review 8 Inspired Marketing!: The Astonishing Fun New Way To Create More Profits For Your Business By Following Your Heart By Joe Vitale And Craig Perrine, William C. Mcpeck
Book Review 8 Inspired Marketing!: The Astonishing Fun New Way To Create More Profits For Your Business By Following Your Heart By Joe Vitale And Craig Perrine, William C. Mcpeck
William C. McPeck
This is my personal review of Inspired Marketing! The Astonishing Fun New Way to Create More Profits for Your Business by Following Your Heart by Joe Vitale and Craig Perrine and published by Wiley in 2008.
Book Review 7 The Seven Lost Secrets Of Success: Million Dollar Ideas Of Bruce Barton, America's Forgotten Genius By Joe Vitale, William C. Mcpeck
Book Review 7 The Seven Lost Secrets Of Success: Million Dollar Ideas Of Bruce Barton, America's Forgotten Genius By Joe Vitale, William C. Mcpeck
William C. McPeck
This is my personal review of The Seven Lost Secrets of Success: Million Dollar Ideas of Bruce Barton, America's Forgotten Genius by Joe Vitale and published by Wiley in 2007.
A Contextual Examination Of St. Anselm's Ontological Argument, Amanda C. Hammill
A Contextual Examination Of St. Anselm's Ontological Argument, Amanda C. Hammill
ETD Archive
Messages are more effective when framed to be congruent with individuals' approach/avoidance motivation (Sherman, Mann, & Updegraff, 2006). Two experiments explored whether congruency might also effect consumer reactions by examining whether person-message fit enhances enjoyment of taste of a product, increases how fluid an advertisement is perceived to be, and heightens one's willingness to buy a product and the overall product value. Study 1 demonstrated a congruency effect, where avoidance motivation scores positively predicted perceptions of taste/enjoyment of a sugar-free food, but only when the product advertisement was loss-framed. In the loss-frame condition, higher avoidance scores also related to increased …